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IT'S CALLED RAIN, BABE


Editorial - Branding - Photography
It's Called Rain, Babe' is a niche British guide to help tourists understand the weird and wonderful ways that British people explain the different types of rain. Included in the guide is a leaflet with playful illustrations accompanying the phrases and their definitions, a raincoat with the branding designs on, and an umbrella. With this guide, everyone will be ready to explore the UK, even when it's raining cats and dogs outside!







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